A metric indicating where a page typically ranks in search results for a given query. Replaced by average ranking in GA4.
Average position was a metric that described where your ad typically appeared on the search results page. It’s now largely deprecated because modern SERPs are dynamic: different devices, layouts, auctions, and features (maps, shopping, AI modules) change what “position” even means.
If you’re optimising paid search, focus on outcomes and auction visibility signals - not a single “average position” number that hides more than it reveals.
Browse related definitions in the same glossary category.
Acquisition Channel
The source through which users find your website - such as organic search, paid search, social media, or referrals.
Acquisition Cost (CPA)
Cost Per Acquisition - the average amount spent to generate one booking, enquiry or conversion.
Anonymous Traffic
Website visits where user data or referrer information is not available due to privacy settings or tracking restrictions.
Attribution Model
A rule that determines how credit for conversions is assigned to different marketing touchpoints (e.g., first click, last click, data-driven).
Behaviour Flow
A report in analytics tools showing how users navigate between pages and where they drop off.
Bounce
A single-page session with no interaction. High bounce rates can signal poor UX, irrelevant content, or slow loading times.
Understanding "Average Position" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.