An online reservation system that allows hotels to take direct bookings through their website, usually integrated with PMS or channel managers.
A booking engine is the system that lets guests check availability, rates, and complete a reservation on your site. It’s the most important conversion component for hotels - and it’s often where marketing performance is won or lost through speed, friction, and trust.
Browse related definitions in the same glossary category.
Audience Segmentation
Dividing potential guests into groups based on behaviour, demographics, or interests to tailor marketing messages.
Average Daily Rate (ADR)
A hotel performance metric showing the average income per paid room occupied in a given time period.
Booking Funnel
The journey from awareness to reservation. Includes discovery, consideration, booking, and post-stay loyalty stages.
Booking Window
The number of days between when a guest books and their arrival date - valuable for campaign timing and segmentation.
Build vs Buy
The strategic decision between developing custom solutions or purchasing existing products and services.
Channel Manager
Software that synchronises a hotel's room availability and rates across booking platforms (OTAs) and its direct booking engine.
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