The journey from awareness to reservation. Includes discovery, consideration, booking, and post-stay loyalty stages.
The booking funnel is the sequence of steps from interest to confirmation - search, landing page, availability check, room selection, guest details, payment, and confirmation. Funnel thinking helps you identify where people drop off and what to fix first.
Browse related definitions in the same glossary category.
Audience Segmentation
Dividing potential guests into groups based on behaviour, demographics, or interests to tailor marketing messages.
Average Daily Rate (ADR)
A hotel performance metric showing the average income per paid room occupied in a given time period.
Booking Engine
An online reservation system that allows hotels to take direct bookings through their website, usually integrated with PMS or channel managers.
Booking Window
The number of days between when a guest books and their arrival date - valuable for campaign timing and segmentation.
Build vs Buy
The strategic decision between developing custom solutions or purchasing existing products and services.
Channel Manager
Software that synchronises a hotel's room availability and rates across booking platforms (OTAs) and its direct booking engine.
Understanding "Booking Funnel" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.