The number of days between when a guest books and their arrival date - valuable for campaign timing and segmentation.
Booking window is the time between when someone books and when they stay. Understanding booking windows helps hotels plan campaigns, pricing, and offers - because different markets and segments book at different lead times.
Browse related definitions in the same glossary category.
Audience Segmentation
Dividing potential guests into groups based on behaviour, demographics, or interests to tailor marketing messages.
Average Daily Rate (ADR)
A hotel performance metric showing the average income per paid room occupied in a given time period.
Booking Engine
An online reservation system that allows hotels to take direct bookings through their website, usually integrated with PMS or channel managers.
Booking Funnel
The journey from awareness to reservation. Includes discovery, consideration, booking, and post-stay loyalty stages.
Build vs Buy
The strategic decision between developing custom solutions or purchasing existing products and services.
Channel Manager
Software that synchronises a hotel's room availability and rates across booking platforms (OTAs) and its direct booking engine.
Understanding "Booking Window" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.