Software that synchronises a hotel's room availability and rates across booking platforms (OTAs) and its direct booking engine.
A channel manager is software that helps hotels distribute rates and availability across multiple channels - OTAs, metasearch, and direct bookings - from a central place. It reduces manual updates and helps avoid overbookings by keeping inventory synced.
Browse related definitions in the same glossary category.
Audience Segmentation
Dividing potential guests into groups based on behaviour, demographics, or interests to tailor marketing messages.
Average Daily Rate (ADR)
A hotel performance metric showing the average income per paid room occupied in a given time period.
Booking Engine
An online reservation system that allows hotels to take direct bookings through their website, usually integrated with PMS or channel managers.
Booking Funnel
The journey from awareness to reservation. Includes discovery, consideration, booking, and post-stay loyalty stages.
Booking Window
The number of days between when a guest books and their arrival date - valuable for campaign timing and segmentation.
Build vs Buy
The strategic decision between developing custom solutions or purchasing existing products and services.
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