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Glossary Term
PPC

Lead Form Extension

A Google Ads extension allowing users to submit enquiries directly from the ad interface.

Related Service: PPC Services

Lead Form Extensions: Frictionless Data Capture

Lead form extensions (available on Google Ads, LinkedIn, and Facebook) allow users to submit their contact information directly within the ad, without ever visiting your website. The platform pre-fills their name and email from their profile.

Pros and Cons

  • Pros: Much higher conversion rates (CVR) because it's so easy, especially on mobile.
  • Cons: Lead quality can be lower. Because it's too easy, people might forget they signed up.

Best practice

Sync these leads immediately to your CRM (via Zapier or direct integration) and trigger an auto-responder email within 5 minutes to remind them who you are.

More PPC terms

Browse related definitions in the same glossary category.

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Ad Extensions

Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.

Ad Rank

The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.

Auto-Tagging

A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.

Automated Rules

Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.

Bid Automation

Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.

Bid Strategy

A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.

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