Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.
Ad extensions (now often called “assets” in Google Ads) add extra information to your ads - sitelinks, callouts, structured snippets, phone numbers, prices, and more. They can increase visibility and click-through rate by making your result larger and more relevant.
Extensions don’t replace strong keywords and ads - they amplify them. When the core message matches intent, assets help you win more qualified clicks at a similar cost.
Browse related definitions in the same glossary category.
Ad Rank
The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.
Auto-Tagging
A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.
Automated Rules
Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.
Bid Automation
Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.
Bid Strategy
A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.
Budget Pacing
Controlling ad spend distribution throughout a campaign period to avoid early exhaustion or underspend.
Understanding "Ad Extensions" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.