HTTP callbacks that automatically notify external systems when events occur, enabling real-time integrations.
A webhook is a way for one system to notify another when something happens (an event). Instead of polling, the sender makes an HTTP request to a URL you provide. Webhooks power real-time integrations: form submissions to CRM, payments to fulfilment, booking confirmations to analytics, and more.
Browse related definitions in the same glossary category.
Alerting
The automated process of notifying stakeholders when specific conditions or anomalies are detected in a system.
Anomaly Detection
The identification of items, events or observations which do not conform to an expected pattern on a dataset.
Background Jobs
Tasks executed asynchronously outside the main request flow, such as sending emails or processing data.
Cron Jobs
Time-based scheduled tasks that run automatically at specified intervals on servers or cloud platforms.
Data Enrichment
Augmenting existing data with additional information from external sources or APIs.
Google Ads Scripts
JavaScript code fragments that automate actions in your Google Ads account.
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