JavaScript code that automates tasks in Google Ads, from reporting to bid adjustments and alerts.
Google Ads Scripts are JavaScript-based automations that can read account data and take actions: pausing keywords, adjusting budgets, generating reports, or sending alerts. They’re powerful when you need custom logic beyond built-in rules - but they require careful guardrails.
Browse related definitions in the same glossary category.
Ad Extensions
Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.
Ad Rank
The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.
Auto-Tagging
A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.
Automated Rules
Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.
Bid Automation
Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.
Bid Strategy
A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.
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