A paid advertising product that displays a hotel's rates and availability directly in Google Search and Maps results.
Google Hotel Ads place your direct booking rates right inside Google Maps and Search. When a user searches for "Hotels in London," instead of just seeing a list, they see a price comparison module where you can bid to show your official site alongside Booking.com and Expedia.
You can pay per click (CPC) or pay a commission per stay (CPS). The commission model is safer (no risk if they cancel), but CPC offers more scale.
Browse related definitions in the same glossary category.
Ad Extensions
Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.
Ad Rank
The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.
Auto-Tagging
A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.
Automated Rules
Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.
Bid Automation
Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.
Bid Strategy
A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.
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