A visual representation of where users click or scroll on a page, used to identify engagement patterns.
A heatmap is a data visualization tool that shows how users interact with a webpage. "Hot" (red) areas get the most attention/clicks, while "cold" (blue) areas get ignored.
Hotjar, Crazy Egg, and Microsoft Clarity are the industry standards. Use them to debug UX issues that standard analytics can't explain.
Browse related definitions in the same glossary category.
A/B Testing
Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.
Above the Fold
The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.
Accessibility
Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.
Adaptive Design
A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.
Call to Action (CTA)
A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.
Chatbot
Automated messaging tool used to assist users, answer questions, or guide them through booking.
Understanding "Heatmap" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.