The top section of a webpage, usually with a large image or video and a clear headline or CTA.
The hero section is the first visual element a user encounters on a webpage, located immediately "above the fold" (visible without scrolling). It usually contains a headline, a subheading, a primary image/video, and a Call to Action (CTA).
A user should be able to answer three questions within 5 seconds of seeing your hero section:
Video backgrounds create emotion but can slow down load time (LCP). Minimalist typography focuses on the message.Split screens (text on left, image on right) work well for readability.
Browse related definitions in the same glossary category.
A/B Testing
Comparing two versions of a web page, ad, or email to determine which performs better in conversions or engagement.
Above the Fold
The portion of a web page visible without scrolling. Critical content and CTAs should appear here for maximum visibility.
Accessibility
Designing websites so that all users, including those with disabilities, can navigate and interact easily. Also a ranking and UX consideration.
Adaptive Design
A web design approach that adjusts layouts to predefined screen sizes rather than fluidly scaling like responsive design.
Call to Action (CTA)
A prompt encouraging users to take a specific action, such as 'Book Now', 'Check Availability', or 'View Offers'.
Chatbot
Automated messaging tool used to assist users, answer questions, or guide them through booking.
Understanding "Hero Section" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.