Advertising that appears in search results, typically run via Google Ads or Bing Ads.
Paid search (PPC) is advertising that appears when users search for specific queries - typically on Google or Bing. Paid search is powerful because it captures existing demand immediately, but profitability depends on intent segmentation, conversion tracking, and landing page performance.
Browse related definitions in the same glossary category.
Ad Extensions
Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.
Ad Rank
The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.
Auto-Tagging
A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.
Automated Rules
Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.
Bid Automation
Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.
Bid Strategy
A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.
Understanding "Paid Search" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.