The amount paid each time someone clicks on a paid search ad. Determined by bidding and competition.
CPC is the actual price you pay for each click in a pay-per-click (PPC) marketing campaign. It serves as your primary cost metric for search and display ads.
Not necessarily. A £50 click is cheap if it sells a £50,000 contract. A £0.10 click is expensive if it never converts. Focus on CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) instead of obsessing over cheap clicks.
Browse related definitions in the same glossary category.
Ad Extensions
Additional information shown with Google Ads, such as call buttons, sitelinks, or price listings. Increases ad visibility and CTR.
Ad Rank
The position of a paid ad on the search results page, determined by bid amount, ad quality, and relevance.
Auto-Tagging
A Google Ads feature that automatically appends tracking parameters to URLs for easier analytics integration.
Automated Rules
Conditions set within an ad platform that automatically make changes to your account tailored to your specific goals.
Bid Automation
Using algorithms or rules to automatically adjust bids based on performance, time, or competitive signals.
Bid Strategy
A tailored approach to spending your budget on ad clicks to maximize specific goals, like conversions or visibility.
Understanding "CPC (Cost Per Click)" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.