The average amount of time visitors spend viewing a specific page before navigating elsewhere.
Time on Page measures how long a user stays on a specific URL. However, in most analytics tools (like old Google Analytics), it's calculated by subtracting the timestamp of Page View A from Page View B.
If a user visits Page A, reads it for 10 minutes, and then leaves the site (bounces), their Time on Page is recorded as 0 seconds because there was no "Page View B" to stop the timer.
GA4 uses "Average Engagement Time," which tracks when the browser tab is actually in focus, giving a much more accurate picture of user attention.
Browse related definitions in the same glossary category.
Acquisition Channel
The source through which users find your website - such as organic search, paid search, social media, or referrals.
Acquisition Cost (CPA)
Cost Per Acquisition - the average amount spent to generate one booking, enquiry or conversion.
Anonymous Traffic
Website visits where user data or referrer information is not available due to privacy settings or tracking restrictions.
Attribution Model
A rule that determines how credit for conversions is assigned to different marketing touchpoints (e.g., first click, last click, data-driven).
Average Position
A metric indicating where a page typically ranks in search results for a given query. Replaced by average ranking in GA4.
Behaviour Flow
A report in analytics tools showing how users navigate between pages and where they drop off.
Understanding "Time on Page" is just the first step. Our team at TwoSquares specializes in technical SEO and digital strategy, helping brands turn complex concepts into measurable growth.