Optimise Your Website Speed
Page speed is a critical ranking factor. Compress images, enable browser caching, and use a CDN to reduce load times. Aim for under 3 seconds on mobile.
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Page speed is a critical ranking factor. Compress images, enable browser caching, and use a CDN to reduce load times. Aim for under 3 seconds on mobile.
Use structured data to support rich results in search. Include relevant schema types for your content to strengthen click-through rates.
Audit your LCP, CLS, and INP scores in PageSpeed Insights. Optimise images, use lazy loading, and reduce script weight to improve user experience and rankings.
Make sure your site uses HTTPS everywhere and redirects HTTP pages properly. A secure site is a trust and ranking signal.
Use canonical tags to consolidate similar pages. Avoid duplicate descriptions across your site and third-party platforms to prevent ranking issues.
Use Google Search Console to identify excluded URLs and fix issues like 'Crawled - currently not indexed' or 'Duplicate without user-selected canonical'.
Include all indexable pages and submit the sitemap via Google Search Console to ensure proper discovery and crawling.
Deliver assets via CDN nodes close to users. It reduces latency and improves both performance and uptime reliability.
Defer off-screen images until users scroll. It cuts initial load time and improves Core Web Vitals performance.
Remove unnecessary spaces, comments, and code. Reduces file size and boosts rendering speed, especially on mobile.
Use a crawler to find broken internal or outbound links and long redirect paths. Clean architecture improves crawl efficiency and user trust.
Defer non-critical CSS/JS or load them asynchronously. This improves first paint and Core Web Vitals significantly.
Activate Brotli compression on your server to reduce file transfer sizes and speed up delivery.
Use WebP or AVIF formats and compression tools to shrink image size without quality loss. Boosts load speed significantly.
INP is replacing FID as a Core Web Vital. Reduce input delays by limiting main-thread JavaScript and using efficient event handlers.
Large DOM trees slow rendering and script execution. Optimise heavy layouts and use pagination for long lists.
Tell browsers which resources to fetch early. Preload key fonts or hero images to speed up perceived performance.
Build dedicated pages for each location you serve. Include local landmarks, attractions, and events to capture long-tail local searches.
Focus on specific phrases instead of generic terms. These convert better and are easier to rank for.
Plan content around peak seasons, local events, and holidays. Publish 2-3 months in advance to build authority before demand spikes.
Add structured FAQ content to important pages. It can expand your SERP footprint with rich results and boost click-through rates.
Focus on topics your audience searches before converting - guides, comparisons, and how-tos. Interlink each to relevant conversion pages.
Highlight genuine testimonials or feedback snippets on landing pages. Adds fresh content, credibility, and keyword relevance naturally.
Write unique titles under 60 characters and descriptions under 160. Include location and brand keywords for better CTR and local relevance.
Connect your content and commercial pages contextually. This distributes link equity and guides users from inspiration to action.
Describe each image accurately using relevant keywords. Enhances accessibility and allows image search traffic to your site.
Update statistics, links, and internal CTAs on older posts every 6-12 months. Signals freshness and maintains ranking stability.
Structure answers in short paragraphs or bullet lists under clear H2s. Use question-based subheadings to earn snippet placements.
Write tailored pages for different audience types. Align copy and offers with the search intent of each segment.
Place primary call-to-action buttons high on key pages for maximum visibility and conversions.
Group related posts under main themes for stronger relevance and internal linking structures.
Short product tours or testimonial videos increase time on page and conversion likelihood. Use VideoObject schema for SEO visibility.
Set up goal tracking in GA4 to measure which SEO efforts drive actual conversions, not just traffic. Focus on revenue-generating keywords.
Add UTM parameters to email and social links to see which promotions drive conversions. Analyse performance in GA4 to identify high-ROI campaigns.
Monitor actions like downloads, video plays, and form opens. These micro-conversions indicate user intent and funnel health.
Build Looker Studio dashboards pulling GA4, Ads, and search data. Track performance alongside visibility KPIs.
Identify which pages users leave from most often. Improve copy, add internal links or CTAs to retain visitors.
Use GA4 path exploration to see how organic sessions contribute to paid conversions. Refine your attribution and budget allocation.
Measure how far users scroll on key pages to gauge engagement. Combine with CTA clicks to refine layout and content length.
Enable multi-channel attribution in GA4 to see how SEO supports conversions that may close via PPC or direct channels.
Compare conversion rates by device type. Mobile performance often lags behind - optimise CTAs and flow accordingly.
Review crawl reports to find broken or thin pages and redirect them to stronger relevant URLs to maintain link equity.
Track how many visitors click to external platforms. It clarifies traffic leakage and where to tighten UX.
In GA4, build funnel explorations to track how long between first visit and conversion. Use data to retarget intelligently.
Keep event names consistent across web and app. Clear naming simplifies funnel analysis and multi-device tracking.
Keep your GBP updated with accurate hours and photos, and respond to all reviews. Add posts weekly to stay active and visible in local pack results.
Ask happy customers to leave reviews on Google. Quantity, recency, and star rating all influence your local ranking and trust.
Implement LocalBusiness markup with your business name, address, and phone number. It helps Google connect your entity to map and local pack results.
Keep your Name, Address, and Phone number identical across all listings and citations. Inconsistencies can confuse search engines and users.
Embed Google Maps or short local guides. Helps capture long-tail search intent and enhances visitor engagement.
Track geo-modified keywords separately. Visibility in map packs differs from organic listings.
Add your business to platforms like Apple Maps, Bing Places, and niche directories. Consistent details strengthen entity authority.
Use the 'Posts' feature to share news, offers, or local events weekly. Regular activity boosts freshness signals in local results.
Upload bright, recent images of your business and products. Google values photo activity as freshness signals.
Regularly check which businesses appear beside you in map results and adjust categories, posts, and reviews accordingly.
Add phrases like 'near [landmark]' in headings and alt text naturally. Combine with structured data for maximum local reach.
Collaborate with local tourism websites and chambers of commerce for high-quality backlinks. These authoritative links boost your local SEO.
Submit to reputable directories and local business sites. Choose only trusted sources to avoid spammy backlinks.
Invite niche bloggers or influencers to review your product or service. Authentic coverage generates high-authority backlinks and social proof.
Search for online mentions of your brand name without a link. Politely request a backlink to the relevant page.
Exchange backlinks with nearby businesses where relevant. Keeps traffic local and relevant.
If your business hosts events, ensure event listings link back to your website. Natural contextual backlinks strengthen authority.
Create shareable guides or resources that local websites can embed or reference with backlinks to your site.
Write testimonials for suppliers, agencies, or partners in exchange for a backlink. Genuine, relevant links strengthen authority.
Monitor lost links and contact webmasters to restore or update them when pages move.
Sponsorships often include backlinks from press releases or event sites, improving local trust and PR visibility.
Create a dedicated press area containing downloadable photos, facts, and contact details. Encourages natural editorial backlinks.
Words that prevent your ads from appearing for irrelevant searches improve efficiency and ROI significantly.
Improve ad relevance, expected CTR, and landing page quality. Higher Quality Score means lower CPC and better positions.
Set up proper conversion tracking via GA4 or Tag Manager to measure which campaigns drive real business outcomes.
Additional information like call buttons, sitelinks, or price listings increases ad visibility and CTR.
Target users who previously visited your website with follow-up ads to encourage return visits and conversions.
Track the percentage of times your ads appeared versus how often they could have. Identify budget or rank limitations.
Experiment with automated bid strategies like Target CPA or Maximise Conversions to find optimal performance.
Compare two versions of a page to determine which performs better in conversions or engagement.
Tools like Hotjar reveal how visitors interact with buttons and forms, guiding CRO improvements.
Run Google's Mobile-Friendly Test. Responsive design is mandatory for indexing and conversion performance.
Manually test the conversion form and payment steps on phones. Small UX issues can cause large abandonment losses.
Detect when users are about to leave and trigger a targeted offer or lead capture form.
Use clear headings, concise paragraphs, and factual statements that AI can safely cite. Avoid ambiguity and unsupported claims.
Define your entities clearly - who, what, where - early in content. Connect to established knowledge bases where possible.
Provide verifiable facts, cite sources, and use structured data. Make it easy for AI to ground responses in your content without fabrication.
Break content into semantic chunks that can be retrieved independently. Clear section boundaries improve RAG retrieval accuracy.
Accept that AI may answer queries directly. Focus on brand visibility, citations, and driving engaged traffic rather than raw clicks.
Adapt content to match natural, spoken queries typically used on mobile or smart devices. Conversational tone performs better.
Use tools and scripts to pull data from multiple sources into automated dashboards. Save time and catch issues faster.
Configure alerts for unusual traffic drops, conversion spikes, or crawl errors. Early detection prevents extended damage.
Automate bid adjustments, budget pacing, and alerts using JavaScript in Google Ads. Scale operations without manual monitoring.
Pre-configured conditions in ad platforms can pause underperforming ads or increase bids automatically based on performance.
Generate HTML at build time (SSG) rather than on each request. Improves performance and SEO by serving pre-rendered pages.
Use toggles to enable or disable features without deploying new code. Supports gradual rollouts and safe testing.
Use a collection of reusable components and guidelines to build consistent, maintainable user interfaces faster.
Decouple content management from frontend presentation. Enables flexible multi-channel publishing and better developer experience.
Build experiences that work for everyone first, then add enhanced features for capable browsers. Improves accessibility and resilience.
Collaborate with AI coding assistants to write, review, and improve code faster while maintaining quality standards.
Let the cloud provider manage server infrastructure. Focus on code without worrying about scaling or maintenance.
Process data closer to users at network edges rather than centralised data centres. Reduces latency significantly.
Automate workflows for building, testing, and deploying code changes. Faster releases with fewer human errors.
Plan how to remove or update cached content when source data changes. Ensures users see fresh content without performance hits.
Set internal targets for system availability and performance. Balance feature velocity against stability requirements.
Understand system internal state through logs, metrics, and traces. Essential for debugging and performance optimisation.
Store and forward messages between applications for asynchronous processing. Improves resilience and scalability.
Evolve database structure over time through versioned, trackable changes. Prevents data loss and enables rollbacks.
Restrict which rows users can access based on their identity or role. Critical for multi-tenant applications.
Use databases optimised for storing and searching vector embeddings. Essential for semantic search and AI applications.
Design processes for moving and transforming data between systems. Choose ELT for modern data warehouses.
Augment existing data with additional information from external sources or APIs. Improve lead quality and insights.
Ensure all pages and assets load over HTTPS. Mixed content can block secure rendering and affect trust signals.
Assign permissions to roles rather than individual users. Simplifies access management and improves security posture.
Record system events and user actions for security monitoring, debugging, and compliance requirements.
Adhere to data protection regulations including consent management, data access requests, and privacy policies.
Control the number of requests users can make to APIs within a time period. Prevents abuse and protects resources.
Run authorised simulated attacks to identify security vulnerabilities before malicious actors do.
Before investing in GEO, audit your current AI search visibility by querying target prompts in Google AI Overviews, Perplexity, and ChatGPT Search. Establish a citation-share baseline so improvements are measurable.
Identify the 20-30 prompts your buyers use when researching your service category. Ensure each prompt maps to a page that clearly answers it - with bounded claims, supporting evidence, and consistent terminology.
AI engines cite pages that make specific, bounded claims backed by evidence. Replace vague language with precise statements: swap 'we deliver great results' for a specific, measurable outcome tied to your methodology.
AI engines struggle to build a consistent picture of your brand when pages use different words for the same service. Define approved terms and banned alternatives, then audit all pages for consistency.
Perplexity sources answers from indexed web pages. Ensure your key service and comparison pages are indexable, load fast, and use clear headings that directly answer comparison and research queries.
ChatGPT Search favours pages with strong E-E-A-T signals, structured content, and author credentials. Add author bios, publication dates, and cite primary sources to increase citation likelihood.
Decision-stage prompts like 'GEO agency vs in-house' or 'Perplexity vs ChatGPT for B2B' drive high-intent traffic. Create dedicated comparison pages that AI engines can cite when users are evaluating options.
GEO performance is measured differently from SEO rankings. Set up a monthly prompt-testing cadence - query your top 20 prompts in each AI engine and log whether, how, and how accurately your brand is cited.
AI engines frequently pull answers from FAQ pages. Write FAQ entries that exactly match the language of target prompts, with concise factual answers supported by evidence or methodology.
GEO and SEO share foundations - strong E-E-A-T, clear entities, fast technical performance - but GEO adds citation architecture and prompt mapping. Running both in parallel delivers compounding returns.
Most organisations lack the prompt-mapping, citation-engineering, and measurement expertise to run GEO in-house. Document the capability gap honestly - it helps buyers make informed decisions and builds trust.
Our team can help you prioritise and implement the strategies that will have the biggest impact on your business.
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